Eleven axes structure the calls for contributions of this edition
Thematics
Conference Axes
Without claiming that the list is exhaustive or the axes are hermetic, expected contributions, in the form of literature reviews, empirical studies, or feedback on experiences, could be presented according to the following areas of reflection:
01
Transformation and modernization of public services in the digital age
Digitalization of the user journey
Public marketing and organizational transformation
Agility and quality of public service
Innovation and citizen trust
etc.
02
Marketing of transformation: digital, territorial branding and sustainability issues
The transition from "Informal Consumer" to e-commerce
Artificial Intelligence and Personalization
The impact of major events (World Cup 2030)
Social marketing and inclusion
Customer-Centricity in micro-enterprises
etc.
03
Entrepreneurship, economic resilience of SMEs and sustainable transformation
Entrepreneurial ecosystems, coaching, and support
Sustainable business models and long-term value creation
Resilient investments, financial risk management
Access to finance, SMEs, startups, impact enterprises
Entrepreneurship and CSR, SME resilience
Digitalization, innovation, and SME competitiveness
Integration of SMEs into international value chains
Territorial entrepreneurship and regional development
etc.
04
Resilience and agility of Supply Chain Management as a lever for sustainable transformation
Logistics resilience to shocks and business continuity
Agility and managerial innovation in supply chain management
Institutional reforms, equity, and transition in value chains
Supply chain governance, data, and sustainable compliance
etc.
05
Accounting, Audit and Control of extra-financial performance
Traceability and reliability of extra-financial data in context of stress
Resilience-oriented audit: risk-based approach and improvement
Skills, control culture, and change management
Transparency, compliance, climate commitments
Sustainable finance, risk management, and ESG governance
Climate risk in financial decisions
etc.
06
Skills, HR and culture: human foundation of resilience
Transformational leadership, culture of innovation and intelligence
HR digitalization and new forms of work
Organizational learning and strategic resilience
Resilient leadership: management styles in uncertainty
Culture of error and improvement
Employability and inclusion of youth and women
etc.
07
Public law and management, public governance, institutional reforms and agility
Public governance and administrative efficiency
Legal and tax security
Institutional agility
Reforms, regulation and performance: balancing control and flexibility
Inter-institutional coordination
Regulation and compliance mechanisms in sustainable transformation
Legal frameworks of digital and ecological transition
etc.
08
Information Systems and Digitalization
Digitalization and artificial intelligence as levers of agility
AI at the service of management
Digital sovereignty and data protection
Digital transformation, organizational agility and governance
etc.
09
Equity, inclusion and organizational justice
Equitable access to transition opportunities: employment, training