Scientific Axes

Eleven axes structure the calls for contributions of this edition

Thematics

Conference Axes

Without claiming that the list is exhaustive or the axes are hermetic, expected contributions, in the form of literature reviews, empirical studies, or feedback on experiences, could be presented according to the following areas of reflection:

01

Transformation and modernization of public services in the digital age

  • Digitalization of the user journey
  • Public marketing and organizational transformation
  • Agility and quality of public service
  • Innovation and citizen trust
  • etc.
02

Marketing of transformation: digital, territorial branding and sustainability issues

  • The transition from "Informal Consumer" to e-commerce
  • Artificial Intelligence and Personalization
  • The impact of major events (World Cup 2030)
  • Social marketing and inclusion
  • Customer-Centricity in micro-enterprises
  • etc.
03

Entrepreneurship, economic resilience of SMEs and sustainable transformation

  • Entrepreneurial ecosystems, coaching, and support
  • Sustainable business models and long-term value creation
  • Resilient investments, financial risk management
  • Access to finance, SMEs, startups, impact enterprises
  • Entrepreneurship and CSR, SME resilience
  • Digitalization, innovation, and SME competitiveness
  • Integration of SMEs into international value chains
  • Territorial entrepreneurship and regional development
  • etc.
04

Resilience and agility of Supply Chain Management as a lever for sustainable transformation

  • Logistics resilience to shocks and business continuity
  • Agility and managerial innovation in supply chain management
  • Institutional reforms, equity, and transition in value chains
  • Supply chain governance, data, and sustainable compliance
  • etc.
05

Accounting, Audit and Control of extra-financial performance

  • Traceability and reliability of extra-financial data in context of stress
  • Resilience-oriented audit: risk-based approach and improvement
  • Skills, control culture, and change management
  • Transparency, compliance, climate commitments
  • Sustainable finance, risk management, and ESG governance
  • Climate risk in financial decisions
  • etc.
06

Skills, HR and culture: human foundation of resilience

  • Transformational leadership, culture of innovation and intelligence
  • HR digitalization and new forms of work
  • Organizational learning and strategic resilience
  • Resilient leadership: management styles in uncertainty
  • Culture of error and improvement
  • Employability and inclusion of youth and women
  • etc.
07

Public law and management, public governance, institutional reforms and agility

  • Public governance and administrative efficiency
  • Legal and tax security
  • Institutional agility
  • Reforms, regulation and performance: balancing control and flexibility
  • Inter-institutional coordination
  • Regulation and compliance mechanisms in sustainable transformation
  • Legal frameworks of digital and ecological transition
  • etc.
08

Information Systems and Digitalization

  • Digitalization and artificial intelligence as levers of agility
  • AI at the service of management
  • Digital sovereignty and data protection
  • Digital transformation, organizational agility and governance
  • etc.
09

Equity, inclusion and organizational justice

  • Equitable access to transition opportunities: employment, training
  • Equity in transformation schemes
  • Reducing inequalities through agility
  • Change management: adoption, appropriation, resistance
  • etc.
10

Territories, sustainable transformation and multi-level agility

  • Territorial approach: link commune – province - regions...
  • Co-construction with stakeholders: local authorities, associations
  • Territorial inequalities: agility and resilience to reduce gaps
  • Social inclusion, territorial equity and systems resilience
  • etc.
11

Sustainable transformation, ESG and organizational value creation

  • Sustainable transformation and operational sobriety
  • ESG management and responsible compliance
  • Organizational value creation and stakeholder mobilization
  • Transparency and credibility mechanisms for commitments
  • ESG performance and business performance
  • etc.
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Submission Form

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